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About Intas

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Intas is a leading global pharmaceutical company specializing in the development, manufacturing, and marketing of pharmaceutical formulations. The mission of the company is to address unmet medical and societal needs through a fully integrated pharmaceutical value chain spanning across the world.

Through its subsidiaries, the International presence of Intas includes the following countries: over 85 worldwide, with some of the more important global markets like North America, Europe, Latin America, and the Asia-Pacific under the well-known brand name Accord Healthcare. The rapid expansion has been due to organic growth and strategic acquisitions alone, vindicating its position in some of the important major pharmaceutical markets across the world.

Intas follows high standards of quality, as reflected by products approved for leading global regulatory agencies including USFDA, MHRA, and EMA. Substantial in-house R&D capability, along with the beginning of a focus on highly advanced areas like Biosimilars and New Chemical Entities-Intas continues to push the frontiers of excellence in healthcare.

At Intas, our success is fundamentally built on the strength of our people. Our ongoing commitment is to attract and retain the best talent in the industry while fostering an empowering environment that encourages innovation and excellence. This approach ensures that every employee plays a meaningful role in driving both the company’s growth and advancements in global healthcare.

Job Title:  Group Product Manager - Mktg. - Aleron

Job Requisitions No.:  16074
Job Description: 

Roles and Responsibilites

Portfolio & Product Strategy

Own and drive the new product pipeline strategy, including ideation, feasibility, pre-launch, launch, and post-launch lifecycle management for multiple brands.

Define long-term product and portfolio growth strategies aligned with business goals.

Identify new business opportunities, line extensions, and lifecycle management initiatives.

Brand & Market Leadership

Lead the development and execution of brand strategies and annual brand plans for the assigned product portfolio.

Drive market penetration, pricing, positioning, and differentiation strategies based on market insights.

Oversee market research, competitor benchmarking, and SWOT analysis, translating insights into actionable strategies.

Sales Force Effectiveness & Capability Building

Provide strategic direction and oversight for sales force training programs, ensuring strong scientific knowledge and impactful communication.

Partner with sales leadership to enhance field effectiveness, messaging consistency, and brand adoption.

Participate selectively in field work and customer interactions to gather market intelligence and coach teams.

Cross-Functional Collaboration

Work closely with Medical Affairs, R&D, Regulatory, L&D, Supply Chain, and Sales teams to ensure seamless execution of brand initiatives.

Ensure timely availability of promotional materials, product dossiers, and launch tools.

Act as a key stakeholder in internal governance and decision-making forums.

Promotional Excellence & Scientific Engagement

Lead the creation of high-quality promotional strategies and brand communication inputs.

Oversee and guide CME programs, scientific events, advisory boards, and KOL engagement initiatives.

Ensure strong brand visibility among healthcare professionals and institutions in compliance with ethical standards.

People Leadership & Mentoring

Mentor and guide Product Managers / Assistant Product Managers, driving capability building and performance excellence.

Review brand plans, campaigns, and launch readiness of team members.

Foster a culture of accountability, innovation, and collaboration within the marketing team.

Performance Monitoring & Governance

Track brand performance using key KPIs such as sales, market share, ROI on promotions, and prescription trends.

Recommend course corrections based on performance reviews and market dynamics.

Ensure adherence to company policies, compliance, and ethical marketing practices.

 

 

 

Qualification Required

  • 5-10 years of experience therapy wise.
  • Graduated from Pharma /Post Graduated from Pharma / MBA

Relevant skills / Industry experience

  • Experience in Brand Building, Market Strategy & Product Launching in Central Nervous System products
  • Product Management experience pan India of Central Nervous System products
  • Excellent Communication skills
Location: 

Head Office, Ahmedabad, GJ, IN, 380054

Travel:  25% - 50%

Life at Intas Pharmaceuticals

For over three decades, Intas has thrived due to the exceptional talent of its people. Our growth is fueled by a dynamic environment that nurtures individual potential while fostering collaboration and collective success. We believe that when diverse skills and perspectives unite under a shared purpose and value system, we can achieve remarkable outcomes, driving innovation and excellence across the pharmaceutical landscape.
Date:  11 Feb 2026

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